Meet master craftsman Avery Lucas; his work spans decades and his art of dressing will influence you into any mood. Founder of the Lucas School of Dress, his syllabus reshapes your idea of style and questions your commitment to the craft.
Inspired by legacy, the #mood of our shoot captures Avery Lucas as Headmaster embracing the seasons of growth: Orientation, The Culture of Style, Graduation
Season 1: Orientation
"Taste is emotional. It has spirit and it needs years to marinate."
Season 2: The Culture of Style
There is romance when it comes to style and the garments produced by Avery Lucas. His cloth talk is a love language, they are sonnets reverberating through articles and those blessed enough to fellowship. The stories and inspiration that accompany his advice can't be found in style books and reference magazines, they are found in the garment, they speak of a designer who has lived his life, loves his craft and is damm f**king good at it!
Season 3: Graduation
Passion; the duality of a blessing and a curse, pour your soul into the craft that makes you happy, that no other vice will suffice. After every conversation with Avery Lucas, I learn more about myself; we speak honestly and emotionally, there is no shortage of inspiration.
All clothing was designed and created by Avery Lucas
You can find Avery Lucas's designs in:
Boardwalk Empire - Hbo
Malcolm X- Spike Lee
Mo' Better Blues- Spike Lee
Avery Lucas for Saint Laurie
and more ...
Produced by : T-Moods @T__moods
Photography: Andrew Morales @LifeinReverie
Featuring: Avery Lucas @Mobydic.56
Creative Direction: DJ McDonald @Tiger.Moods
Styling: Lucas Dressing Academy @Quarter_to_nine
Set: DeCarlos Bespoke @Decarlosbespoke